Introduction
You’ve probably heard about the mobile revolution that’s taking place. It’s not something that’s coming, it’s already here. In fact, it arrived years ago and has been growing steadily ever since. Mobile traffic is higher than desktop for almost everyone except for a few sites like Facebook and YouTube (which are still very large). Mobile traffic is projected to continue growing until 2020 when it will surpass desktop traffic once and for all!
What does this mean? Well, if you’re one of those companies that hasn’t yet optimized their website for mobile then you’re missing out on lots of potential customers who are using their phones to browse the web instead of their desktops or laptops. Additionally, you could be missing out on conversions because more people complete purchases on mobile devices than they do through desktop computers at this point. Finally, if your competition isn’t optimizing either then they may be beating you at SEO thanks to Google’s recent push towards “mobile friendliness.” So let’s talk about why your website needs a mobile version:
Your customers are everywhere
Customers are everywhere. They’re on their phones, they’re on their computers, and they’re on their tablets–and if you don’t have a website that works well on all three platforms (and more), you could be missing out on potential customers.
The future is mobile. Consumers are spending more time than ever with their phones in hand, so if your site isn’t optimized for mobile viewing already it’s time to get started! A recent study found that 70{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of people expect sites they visit to work well on smartphones and tablets – so if yours doesn’t then these users will likely just leave without making any purchases at all (or worse: go somewhere else).
Google wants you to have a mobile version
Google wants you to have a mobile version, and if you don’t, it will penalize your site.
Google has been making changes over the last few years that show how important search engine optimization (SEO) is for websites. One of these changes is how Google’s algorithms are designed now to favor mobile sites over desktop ones. If your website isn’t optimized for mobile devices, then it could end up being ranked lower than those who do have optimized versions of their pages.
Mobile traffic is skyrocketing
If you’re not already aware, mobile traffic is skyrocketing. According to a study by Google and PwC, 82{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of all internet users will be accessing the web via their phone or tablet at least once a month in 2019. Mobile devices are also responsible for more than half of all online sales–and this figure will only continue to grow as consumers become more comfortable with mobile shopping experiences.
More conversions happen on mobile than desktop
Mobile is the future of e-commerce. It’s a fact: mobile traffic is increasing, and it’s expected to continue doing so at a rapid pace in the coming years. Mobile conversion rates are also higher than desktop rates–in fact, some studies show that they’re as much as 50{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} higher!
And if that weren’t enough reason for you to optimize your website for mobile devices, consider this: shoppers who use smartphones or tablets are more likely than desktop users to buy something from an online store during their visit (and not just browse).
The competition is doing it.
The competition is doing it.
If you don’t have a mobile optimized version of your website, you’re going to lose customers. It’s as simple as that. If the competition has one and you don’t, then they’ll get all the business from people who want to access their site on their smartphone or tablet device.
This isn’t just about being able to compete with other companies in your industry; this is also about being able to compete with everyone else in general! Consumers today expect websites (and apps) to work well across multiple devices and platforms–and if yours doesn’t meet those expectations, then someone else’s will.
Mobile is the future.
Mobile traffic is increasing and it’s not going to stop any time soon. Mobile devices are getting more powerful, cheaper and convenient for users.
Mobile devices are also more portable than desktop computers. They’re always with us, so they’re an easy way to access your website when you’re on the go or waiting in line at the bank.
If you are not optimizing your website for mobile, you can be left behind.
If you’re not optimizing your website for mobile, you can be left behind. Mobile traffic has been skyrocketing over the past few years and it’s only getting more popular.
Mobile users are also more likely to convert than desktop users–so if your site isn’t optimized for mobile devices, then the competition will have an advantage over you when it comes to conversions.
Conclusion
We hope this article has convinced you that mobile optimization is a must for your website. If it hasn’t, then we can only assume that you’re one of those people who still uses AOL email and thinks Facebook is a waste of time. The truth is that mobile traffic has grown faster than any other segment in recent years and shows no signs of slowing down anytime soon. If you want to stay competitive in today’s ever-changing world, then it’s time for all businesses–no matter how small–to start thinking about their mobile presence and consider upgrading their sites accordingly.
