E-Commerce

Introduction The world is changing, and marketing has never been more important. It’s no longer enough just to put a brilliant idea out there; you have to be able to tell the story behind that idea in a way that resonates with your audience. This means being aware of what […]

Introduction If you’re a small business owner, you know the challenges of payment processing. Whether you’re selling your goods in person or online, the last thing you want to do is get bogged down by paperwork and receipts. But it’s not just about simplifying the back-office process — streamlining transactions […]

Introduction Having worked as a marketing expert for nearly twenty years now, I’ve seen a lot of things. I’ve seen the changing landscape of social media and advertising, new interfaces, and innovative uses of technology. But one thing I haven’t seen is how marketing can drive change. Introduction Sustainability is […]

Introduction Your online presence is critical if you want your business to succeed. Not having a strong online presence could be detrimental to your business, but it’s also not easy to build one. Creating a social media account and setting up a website isn’t enough — you need to put […]

Introduction The world is going mobile. Consumers now prefer using their mobile devices to access marketing content and offers over desktop PCs by a margin of nearly 60{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}! They also spend much more time shopping online on their smartphones than they do on their laptops for each shopping session (24{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} […]

Introduction Unless you are a logistics expert, it can be hard to know what you need in terms of logistics for your business. The truth is that there are many different components that go into making sure your products get from A to B—and most of them aren’t even related […]

Introduction In today’s world, marketers and advertisers are at a disadvantage. There is so much competition out there that it can be difficult to stand out from the rest of the crowd. However, there are some ways you can use your marketing skills and creativity to help your company stand […]

Introduction Commerce is a critical part of life. Businesses and brands drive an enormous amount of innovation, and marketers are in the position to help drive positive change with data and insight. We can all do our part for the planet by thinking about how we use our resources and […]

Introduction Big data is a term that’s thrown around a lot these days. It’s been called “the next frontier” and “a world-changing technology.” It’s even been speculated that big data will replace the internet as we know it. While this may be true, it can also be intimidating to people […]

Introduction The logistics and fulfillment of an e-commerce business are the lifeline of any company. It is crucial to have a plan in place that ensures your customers’ orders will be delivered on time, every time. When it comes to logistics, you need to consider everything from shipping methods to […]