Introduction
Let’s face it: most of us use our phones more than any other device. We check our phones in the morning, throughout the day, and before we go to sleep at night. And with mobile phones becoming more powerful every year (and with 5G on its way), that trend isn’t going away anytime soon. That’s why mobile optimization is so important for your website—it helps you engage users, drive sales, and boost rankings in search engines and social media sites like Facebook and Google+. Let me explain how these benefits work by diving into some stats from our recent research findings…
Mobile users are more engaged.
Mobile users are more engaged.
Mobile users spend more time on sites and apps, meaning they are more likely to convert than desktop users. They’re also much more likely to use a mobile site for research before making a purchase–and when they do buy something, they’re willing to pay more than desktop shoppers.
Mobile sales are growing fast.
Mobile sales are growing faster than desktop sales.
The number of mobile-only shoppers has doubled since 2015, and they now account for 25{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of all online transactions. In fact, according to a recent survey conducted by Shopify and Google, nearly half (47{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}) of consumers who use their smartphone to make purchases do so because it’s easier than using their laptop or desktop computer.
Mobile-responsive sites load faster and use less data.
Mobile users are more impatient and less tolerant of slow loading times. They also have less bandwidth to work with, so if your site takes too long to load, they’re more likely to bounce.
Mobile-responsive sites use less data than non-mobile friendly websites because they don’t have to download all the elements of a desktop site (like images).
Responsive design helps you rank better in search engines and on social media.
Responsive design helps you rank better in search engines and on social media
When it comes to SEO and SMO, responsive design can make a big difference.
Responsive websites are easier for search engines to crawl and index than non-responsive sites because they’re optimized for mobile devices, which means that they load faster than traditional websites do. This also means that people who visit your site from their smartphone or tablet are more likely to see the same content as someone visiting from their desktop computer–and that’s good news for both users and businesses!
You get more leads and conversions from mobile visitors, who tend to take action or make purchases right away.
Mobile users are more engaged than desktop users.
They’re also much more likely to make a purchase on their phones, which means you can expect higher conversion rates from your mobile traffic. In fact, one study found that mobile sales grew by 30 percent in 2016 alone!
Mobile-responsive sites load faster and use less data than non-responsive ones do–and that means better user experience for everyone. But if you want to take advantage of all the benefits that come with having a responsive design (like higher ranking in search engines and social media), there are some things you need to know about optimizing your site for each device type:
A mobile-optimized website is going to give you a competitive advantage in the marketplace and help you drive more traffic
If you’re looking to drive more traffic, convert more visitors into leads and customers, and increase customer service satisfaction–a mobile-optimized website is the way to go.
Mobile Optimization will give you a competitive advantage in the marketplace. A study by Google found that 71{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of consumers who visit a mobile-optimized site are likely to make a purchase on that site compared with just 30{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} for non-optimized sites.*
Mobile Optimization can help you rank higher on search engines like Google and Bing so people searching for products or services related to yours will find your business first!
Conclusion
We hope that this article has given you some insight into how important it is to have a mobile-optimized website. It’s more than just having an app or being able to send push notifications; it’s about being able to connect with your potential customers wherever they may be, which means making sure that your site is available on every device imaginable.
