Introduction
Mobile optimization is no longer a niche strategy for e-commerce websites. It’s an essential part of any retailer’s digital marketing strategy in 2016 and beyond. Mobile devices are no longer just a supplementary channel for shopping—they’re the primary device consumers use to interact with brands and products. According to Shopify, mobile now accounts for 50 percent of all e-commerce traffic, compared to just 30 percent in 2013. That means almost half of consumers who visit your site will be doing so from their phones or tablets.
So why should you care about mobile optimization? Here are five reasons why it matters:
Consumers are using mobile devices for a growing portion of their shopping.
Mobile devices are used for a growing portion of shopping.
Mobile devices are used for research.
Mobile devices are used for comparison shopping.
Mobile devices are used for price comparison.
Mobile devices are also used to browse, read reviews and make purchases from the comfort of your own home or on-the-go–allowing you to make quick decisions on what products you want to buy before heading out into stores where there’s more pressure from salespeople and other customers who may be interested in buying their own products (and yours).
Mobile traffic can be more profitable than desktop traffic.
Mobile traffic is more likely to convert.
Mobile traffic is more likely than desktop traffic to convert and spend more money. Mobile users are also more likely to return and share content from your site on social media networks like Facebook or Twitter.
Mobile is an effective channel for lead generation and conversion rate optimization.
Mobile is an effective channel for lead generation and conversion rate optimization.
Mobile devices have a higher conversion rate than desktop devices. According to eMarketer, the average mobile user spends about 2 hours per day on their phones or tablets, which equates to an annual spend of 1,000 hours (or 25 days) using those devices. That’s more than enough time during the year for them to discover your business and become customers–if you’re doing it right! Mobile is also one of the key channels through which consumers look up information about new products or services before making purchases or signing up for services. And when they’re ready to buy something? They’ll often turn back towards their smartphones as they browse through products in stores or online shops; accordingMobile Technology Fact Sheet 2016-17 published by MEC Australia Pty Ltd., 86{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of shoppers use their smartphones while shopping in store while only 10{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} use tablets at retail locations.”
The cost of mobile optimization is low compared to the benefits it brings.
Mobile optimization is a smart way to drive sales and increase brand awareness.
With the cost of mobile optimization being low, it’s an easy way to increase sales.
Mobile Optimization is key for any e-commerce website in 2016
Mobile optimization is key for any e-commerce website in 2016. Mobile phones have become an integral part of people’s lives, and they’re used more than computers to access the internet. If your business doesn’t have a mobile-friendly website, you’re missing out on a lot of potential customers who are looking for deals on their phones or tablets.
Mobile optimization has a positive impact on e-commerce websites because it improves usability and user experience (UX). A good UX allows visitors to easily navigate through your site without getting frustrated trying to figure out how things work. This is especially important when you consider that most people now use their smartphones or tablets instead of computers when shopping online–and this trend isn’t slowing down anytime soon! Mobile optimization also helps businesses increase sales conversions by making it easier for potential customers who visit their sites via mobile devices like iPhones or Android phones/tablets find what they need quickly so they don’t get distracted by other sites competing with yours:
Conclusion
The bottom line is that mobile optimization is important. It’s one of the key factors that will determine whether or not your e-commerce website succeeds in 2016, and beyond. If you haven’t already started working on this, now is the time!
