Introduction
To build a strong online presence, you need to be able to answer the following questions:
What is your business about?
What are your goals?
Who is your ideal customer?
How do you want to be perceived as a brand?
How can you reach your customers?
What is your business about?
Let’s start with the basics. What is your business about?
What are you selling? If it’s something tangible, like a product or service, then what exactly does that look like? Is it an app, a book, an event–or all three?
What is your niche and why does it matter in relation to the other aspects of your business (i.e., who do you serve)? What makes this particular niche different from others in its category of industry or field? How do these differences help define success for this particular project/product/service/etc.?
What are your goals?
If you’re going to put time and energy into your online presence, it’s important that you have a goal in mind. If your goal is “I want more followers”, then perhaps Instagram isn’t the best platform for you. If your goal is “I want to be able to run 5K without stopping”, then running Facebook ads may not be the best way for you to achieve this (but don’t worry–we’ll cover all of this below!).
- Defining Your Goals
It’s important that before starting any new project or endeavor, we define our goals and how we plan on achieving them. For example: * Do I want more followers? How many? Why? Is my goal realistic given my current audience size? * Am I trying to get people interested in my business or am I just trying make friends with other fitness enthusiasts who share similar interests as myself (and thus would be more likely customers)? * Will any changes made now help me reach these goals by next year’s holiday season/summer vacation/etc.?
Who is your ideal customer?
Before you can start building your online presence, you need to know who your ideal customer is. This may sound like an obvious step, but it’s important to actually take the time and do some research on who these people are. You don’t just want any random person as a customer–you want someone who will buy from you again and again.
That’s why it’s so important that when we talk about “ideal customers,” we’re talking about someone who fits into our target market: people who have similar interests as us, live in our area (or somewhere close), and have money! If these three things sound like things that would make sense for us as business owners then go ahead and keep reading because this post will help guide you through how exactly we can find this type of clientele online via social media platforms such as Facebook Ads or Instagram ads etc…
How do you want to be perceived as a brand?
When you are building your online presence, it’s important to consider how you want to be perceived as a brand. Do you want to come across as fun and lighthearted, or serious and professional? Are there certain values that are central to your company and its mission that need to be reflected in everything that is produced by or associated with the business?
Some examples of this might include:
- How friendly do I want my website’s tone of voice to be? If it’s too formal or stiff, visitors may not feel like they can connect with me personally through their experience on my site–but if it’s too casual (or even silly), then people might think I’m not trustworthy enough for them put their money into my products/services.
- What kind of design aesthetic should we use for our social media profiles? This isn’t just about aesthetics; it also helps determine how well our content fits within each platform’s community standards so we can avoid getting banned from using them altogether!
How can you reach your customers?
- Social media. Social media is one of the best ways to reach customers, especially if you’re a small business. If you have an established audience on Facebook or Instagram, it’s worth creating a page for your business so that people can follow along with what you have going on. You can also try out Twitter and Pinterest if those platforms seem like they might be a good fit for what you do.
- Email marketing. Email marketing is another great way to stay in touch with potential clients and let them know about new products or services that might interest them–but only if done right! Sending too many emails will make people unsubscribe from your list (and probably never come back), but sending too few won’t give them enough information about what’s new at all times either! It takes practice before finding out exactly how often works best based on past results; just keep trying until something sticks!
- Digital advertising (Facebook Ads & Google AdWords). When thinking about digital advertising options like Facebook Ads or Google AdWords which let businesses pay per click rather than paying based on impressions (which means there may be no guarantee that anyone actually sees any given ad), consider whether these kinds of ads are worth investing money into over other forms such as SEO
You need to have a strong online presence so that you can market your products to a specific audience.
You need to have a strong online presence so that you can market your products to a specific audience.
Online presence is important for marketing, brand awareness, customer service and customer retention. It also helps with SEO (search engine optimization).
Conclusion
In today’s digital world, it’s more important than ever for businesses to have a strong online presence. You need to have a website where customers can find out about your products and services, as well as engage with them in other ways such as social media posts or email newsletters. If you don’t have one yet then get started on building one now!
