E-Commerce

Introduction If you’re like me, you probably think about climate change in terms of what we can do as individuals to help reduce our own carbon emissions. But did you know that businesses have a huge impact on the fight against climate change? It’s true! Companies are responsible for 80{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} […]

Introduction Data is the new gold. It’s not just for businesses and governments anymore: personal data is also a valuable commodity. Your customers are generating reams of information about themselves every day, and if you can tap into that data and use it to create personalized experiences for them, it […]

Introduction Personalized marketing is a great way to make customers feel like you’ve got their backs. Personalization has the power to increase profits by as much as 12{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}, and it can also improve your response rate by 4{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}. That’s because when your message feels personalized, customers are more likely to […]

Introduction Data can help your business grow. In fact, it’s one of the only ways to make sure your marketing efforts are as efficient as possible. But how do you use data to make sure you have a great understanding of who your customers are? And how do you use […]

Introduction Marketing and advertising is an incredibly powerful industry. It’s the driving force behind everything from product development to business growth, and it plays a key role in shaping consumer behavior, purchasing decisions, and brand loyalty. For example, when you see a billboard on your way home from work or […]

Introduction When it comes to sustainability, marketing and advertising can help you achieve your goals in a variety of ways. In this article, I’ll show you how marketing and advertising helps promote sustainability by: It Gives You a Better Understanding of the Market Marketing and advertising is a key element […]

Introduction In recent years, both Amazon and Netflix have shown their ability to use data to make recommendations and improve the customer experience. Netflix is often regarded as the pioneer of this type of advanced analytics because it uses big data to create personalized viewing experiences for its users. However, […]

Introduction If you’re a merchant who accepts credit cards online or via mobile devices, you’ve probably heard of PCI compliance. While the phrase may sound daunting, it’s actually an important part of operating your business securely. In this article we’ll cover everything you need to know about PCI DSS compliance […]

Introduction The internet offers a lot of convenience. People can order their food, clothes, and even furniture online instead of going to the store. But when it comes time to pay for those goods and services, your customers need an easy way to pay you. Enter payment processing — the […]

Introduction Building an online presence is a critical aspect of running a successful business. If you’re not familiar with the term, “online presence” refers to the various ways in which people can find you and interact with your brand online. It includes things like having a website or blog, creating […]