The Beauty Of Long-Term Thinking

Jeff Shirk

Introduction In the world of business, it’s easy to focus on immediate results while ignoring the long-term effects of your actions. This creates a cycle where you end up making small improvements (or none at all) without ever really knowing if they are improving things overall. Here are some reasons […]

How to Measure & Report on Sustainability Efforts

Jeff Shirk

Introduction Sustainability reporting and measurement is no longer just a “nice to have” for companies who are interested in going green. With more and more consumers—and investors—expecting businesses to demonstrate their commitment to sustainability, it’s important that companies measure their environmental impacts and set goals for improving them over time. […]

What Is Environmental Sustainability?

Jeff Shirk

Introduction In today’s fast-paced world, businesses are often under pressure to produce and market new products quickly. This can result in short-term thinking that may be harmful to the environment. In order to protect natural resources for future generations, sustainable business practices must become more commonplace. Environmental sustainability is about […]

The Importance of Long-Term Thinking

Jeff Shirk

Introduction The world of business is changing rapidly. The constant focus on short-term goals can be a detriment to the long-term success of your company. To understand why this is true, let’s look at some of the benefits of long-term thinking: The Importance of Long-Term Thinking Long-term thinking is important […]